Designing wedding Gowns.

April 10, 2012 § Leave a comment

We had a really enjoyable evening at David Frank in Lancaster on Tuesday,3rd of April, where we show cased some of our designs and ideas in a bridal evening and fashion show.

My Mum came up to me after the show and said…’beautiful!’ (as mums do!!) and then told me how lovely the burgandy dress would be in Ivory! She’s right of course, it would! Its so difficult to show every idea, in every colour and detail! There are so many ideas around, and each brides wants a different look, for her wedding day.

Being a designer is all about creating, for each different client,designing for there personality and making their wedding gown dreams come true! The brides who come to me want to make that individual statement, they want a gown which nobody else will have and which has their own personal ‘wow’ factor!

The gowns we show are just ideas, and show our workmanship and different colours and details. My brides all have their own ideas, which I turn into a reality for them and im proud to do so, and im proud to be part of their wedding day. 



Anniversary profile in The Visitor

May 14, 2011 § Leave a comment

I was delighted to be the focus of a two page profile in the local Visitor newspaper last week. Covering my 15 years in the bridal business, from the post-graduate business to the forming of Jennifer Pritchard Couchman, the successful boutique and working studio at The Storey in Lancaster.

Interviewed by Holly Blackwell, the article discusses my early days, my career, my inspirations and how I design and create the bespoke couture bridal gowns. Of course, it also describes my own bridal gown, and the story of my engagement! You can the read the article below:

An introduction to Bridal Design by Jennifer Pritchard Bridal

September 7, 2010 § Leave a comment

If you are a bride to be, you will probably be consumed by all the different tasks involved in planning your wedding, and of course looking at all the different ideas and options to find your dream wedding gown.

One option for the bride to be is to have a gown designed, personally for her, creating a one off wedding dress which would have everything in the design which the bride hopes for, fitting to perfection.

To have your gown designed is different to making a purchase in a shop as the gown is designed and manufactured in house and the bride has opportunity be involved in the development of the gown by expressing personal hopes and feelings because all the design elements the bride wishes for are created in her own personal made to measure wedding gown. Time scales to have a bridal gown created generally start from a minimum of 6 months.

The process of design begins with an initial consultation where the designer establishes all the aspirations which the bride wishes for in her gown. This relaxed consultation can be an opportunity to discuss  current and future trends which the bride may want to include in the design . Quite often, the most cotemporary classic designs don’t follow any trend but may be an idea or aspiration which the bride may have from childhood or a particular theme which she may wish to include.

A design package is created where the bride can come and view the designs, fabrics and detailing which may be used on the gown. Once the design has been selected the bride will have a toile fitting where the gown bodice is created in calico cotton and this information is placed back onto the brides patterns to start the development of the gown. This is a great opportunity to decide exactly where the neckline, length of bodice and fit of the gown are to be decided. The gown is then created and the bride enjoys fittings seeing the development of her own personal dream wedding dress, with complimentary Champagne at fittings.

The studio guides the bride completely regarding all relevant decision regarding the development of the gown. This personal relationship enables the bride and designer to enjoy a personal experience and relaxed friendship which is a fantastic basis for a dream wedding gown to be created and completed.

Our studio prides it self on designing for the individual. We consider the whole ethos of the wedding theme and also the brides personal attributes, including height, shape, skin tone and hair colour. These are all very important factors for the creation of a perfectly created bespoke wedding gown.

Trends for 2011 continue to use an obvious romantic feel including soft tulles and organza’s, flower detail, folds of silk and sculpted effects, fishtail and tulip silhouettes. Detailing such as feathers will also be popular in the future seasons design.

Our studio prides itself on creating stunning one off creations of bridal gowns. Jennifer has worked in bridal design for 14 years and takes pride in her knowledge and expertise in this field. Jennifer also teaches fashion design at degree level at various universities throughout the North West.

We deliver perfection through choice and passion.

Introducing the Rose Room at Jennifer Pritchard Bridal Design, Lancaster

February 7, 2009 § Leave a comment

roseroomlogoJennifer Pritchard Bridal Design, Lancaster is proud to announce the opening of the Rose room. Situated in her bridal showroom at 35 Common Garden Street, the Rose Room offers a fantastic range of Designer Bridal Dresses at beautifully discounted prices. Dresses from past seasons and sample gowns in a wide range of styles and sizes are immediately available for purchase, starting from £300.

Book an appointment today to view any dress from the Rose Room or  the main Bridal Collection. You will be assured of Jennifer’s experience and style advice, and of course, friendly, relaxed service. We look forward to welcoming you soon.

The History of Jennifer Pritchard Bridal, Lancaster.

January 11, 2009 § Leave a comment

g-6bigThe Jennifer Pritchard brand began when jennifer, aged 11, won a competition on Granada TV, by winning a competition to design an outfit for American pop duo ” the Weather Girls” , famous for their hit, its raining men!

From an early age, Jennifers passion for  creating fabulous designs was obvious with success at degree level, winning a second competition  at the Grosvenor House hotel in London, 1992, first prize at the Pfaff sewing manufacturer awards.

Three years later, Jennifer had started her own design business in her beloved home town of Lancaster in Lancashire. The reputation of the business soared, and coverage in publications such as Bliss for Brides, You and your Wedding, Lancashire Life and Pure Weddings adding a credibility to this ever expanding bridal business.

The company is now established in its third premises in Lancaster, covering 1200 square feet, Jennifer and her team endeavor to make you bridal experience as fabulous as possible.

Now in our 14th year, we hold a range of fabulous ‘off the peg’ wedding gowns, and also continue to design and create bespoke wedding gowns and evening wear. We always give you our complete attention, advising brides with our award winning retail labels which we are privileged to promote at Jennifer Pritchard.

Assuring you of our undivided attention at all times. Rest assured your dream day is safe with us…

New for 2009: Design workshops at Jennifer Pritchard Bridal, Lancaster

January 11, 2009 § Leave a comment

other_port11 NEW FOR 2009. Throughout 2009 we will be running design workshops and short courses on womenswear, eveningwear and bridal corsetry. To register your interest email us at  Keep checking this blog for full details…

January Sale Now On at Jennifer Pritchard Bridal, Lancaster!

January 4, 2009 § Leave a comment


January Sale Now On!

January Sale Now On!

January Sale Now On! Save up to 50% off a wide range of designer gowns. Strictly limited stocks.

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